It’s official, Valentino has finally been sold.

It was swirling around in the news for a long time to come but the day has finally come and passed when the house of Valentino would sell to a large group. However in this case the historic company was sold to the Qatar Foundation where the house will sit alongside M Missoni which was picked up by the foundation last year.

Rumors had been swirling around for days, but on July 12 it was confirmed that Italian luxury label Valentino has been sold to the royal family of Qatar for an estimated $858 million.

Mayhoola, an investment group controlled by Qatar’s royal family, explained its vision for the fashion house — which was founded in 1959 by namesake Valentino Garavani and is famed for its ultra feminine frocks.

“Valentino has always been a brand of unique creativity and undisputed prestige,” said a Mayhoola spokesperson in a release.

“Our vision is to back management for the long term to exploit the full potential of this exciting brand. We believe Valentino is ideally suited to form the basis for a global luxury goods powerhouse.”

Meanwhile, Valentino chief executive officer Stefano Sassi added the new investors will help the brand “reach its full potential.”

Many people have mixed feelings about the purchase. They are sad that the company is leaving Milan but happy for the designer and the Valentino label and its future endeavours. The trepidations feeling of change looms in the air and is hopefully as smooth as can be for the house.

The recent haute couture show was darker than normal while maintaining its light femininity and grace. More sheer fabrics were used and to offset the airy feeling was the weight of navy velvets and black silks.

 

 

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FASHION FACTS…

Style is an expression of you through clothes. No matter how open minded we may seem, the truth is when we see someone dressed to the nines, we automatically pay him or her more respect than someone else who is carelessly dressed. Finances don’t necessarily determine whether or not a person is stylish, style can be achieved on a low budget as well, and it all depends on the person. Yes, money makes a difference in the quality of the clothes but make no mistake; there are a lot of nouveau riche out there who think style equals the Burberry signature check look from head to toe. They are by no means comparable to those who understand what style is and dress accordingly.

FASHION FACTS…

For some people, a dress is a just a dress. Well, I say a capital NO. knowing the right dress and silhouette will not only help you choose one quickly at the store, it also helps you stay fashion savvy. A sheath dress is not the same as a shirt or a wrap dress.

FASHION FACTS…

Sexy is all about surprises, a deceptively simple dress from the front can be a showstopper in the back. Open backs, lace-up backs, great dress trains all make for dramatic effects. And it’s about choosing more original ways to express your sensuality. So instead of going for short and revealing outfits, opt for sophisticated, demure pieces which forces people to give you a second look like some of the renowned celebs have done.

FASHION FACTS…

Style is an expression of you through clothes. No matter how open minded we may seem, the truth is when we see someone dressed to the nines, we automatically pay him or her more respect than someone else who is carelessly dressed. Finances don’t necessarily determine whether or not a person is stylish, style can be achieved on a low budget as well, and it all depends on the person. Yes, money makes a difference in the quality of the clothes but make no mistake; there are a lot of nouveau riche out there who think style equals the Burberry signature check look from head to toe. They are by no means comparable to those who understand what style is and dress accordingly.

FASHION FACTS…

It is mandatory to wear clothes; those who do not are either nudists or pervs (asylum bound individuals). Since prehistoric times, people have worn clothes, whether in the form of hides and skin, cotton or silk etc. Nonetheless, what we want to know is: Do you have taste? Do you just dress for the sake of covering your body? Or, do you dress so well that everyone wants to copy you? These are factual questions that in themselves are somewhat thought-provoking.