Insiders say the online clothes retailer has sparked the particular interest of Amazon founder Jeff Bezos, after he met its founder Nick Robertson in Seattle.
It is not known whether Amazon is still looking at Asos, a British firm, but sources have told The Sunday Telegraph that it looked at Asos’s books earlier this year.
Earlier this month Amazon’s former UK chief executive, Brian McBride, joined Asos as chairman.
The listed fashion retailer started in 2000, selling copies of clothes worn by celebrities and quickly expanded to become one of the UK’s biggest clothes firms.
Last year its pre-tax profits nearly doubled from £15.7m to £30.3m, as revenues surged 46pc to £495m. It is expected to report profits and revenue increases of more than 40pc at its full-year results next Thursday.
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