The pop sensation has teamed up with the sportswear giants, who hope he will inspire young consumers with the label's stylish and fresh teen looks.
Bieber is quoted in the words; "I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, 'Believe', I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too."
Hermann Deininger, Chief Marketing Officer adidas Brand, added: "Justin makes his mark in his own bold and expressive way through fashion, music and style. Justin will help us spread the spirit of NEO worldwide and showcase the brand's sports and lifestyle inspired apparel and footwear silhouettes."
No comments:
Post a Comment