Wednesday, 22 June 2011

Five things you need to Succeed as A Fashion Entrepreneur.


The ability to fend off a private venture in any part of the world is not a slight ability. It takes so much from the individual involved, than it often meets most attention. The fashion industry is such a thriving one, such that, if not gainfully channeled can bring with it some measure of thrust; either on the upside or the downside. While the former, shoots the individual to success, the latter is a regrettable fate.

However, there so some factors to be considered, and that is what i look to spell out in this piece, in the briefest way i can.
The First thing to look at is that, the individual has to nurture and grow in his own confidence. You need confidence in yourself and your merchandise with clear goals and knowledge of the products (fashion wears) you are producing. Only then can you inspire dedication from your staff and a willingness to buy from customers.
1.       A Fashion entrepreneur must constantly set higher goals towards his business. Successful business people are mountain climbers who, having climbed one peak, look beyond to the next highest. The fashionista must be one of a kind who sends over a thousand mailers to their customers and yield a good turnout of 100. But instead of being satisfied with 100, they ask how they can increase that number to 150 the next time. That is the game plan.
2.       A fashion entrepreneur must wade off what I call the "comfort zone" factor. As an aspiring leader, he must not confine himself to a particular school of thought or business ideology. He must strive to learn more within the trade.
3.       A Fashion entrepreneur must always create room for failure; envisage the possibility of failing. This view point helps him set possible blockage(s) to whatever disappoints his venture could produce in the nearest future. In simple words, the Fashionista looks at the worst possible scenario that could emerge.
4.       A Fashionista must look to solve problems instead of blaming them. This point is sequel to the aforesaid above. He must be ready to work around problems, with a view to solving them instead of blaming his overall failure or momentary down-cut on the problems. His will must always be at alert on how to solve day-to-day problems. He achieves this by employing capable staff and more often, by sharing his experiences with people he believes are more able than him.
5.       A fashion entrepreneur must at all times “rehearse” the future. He must do all things with a view on the future. Successful people move towards the pictures they create in their mind. They can rehearse coming actions or events as they "see" them. They are like chess players who can "feel" the next move of their opponent and have half a dozen responses ready when their time comes to move. Many successful athletes will say they practice "seeing" themselves winning the race, hitting the home run or scoring the touchdown. They actually visualize a future event which gives them the impetus to achieve the goal.


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